Small spot
$5/moor $50 forever
- Tool stack sponsor
- Use-case guide sponsor
- Compare page
NewsletterFeatured in the newsletter once a month
Reach people while they choose an AI tool.
Tool Paddock lists 412 AI tools and agents across 20 categories, 67 use-case guides and 16 tool stacks. Sponsor the category your buyers shop in, a guide, a stack, the whole site or the newsletter.
- 412 tools listed
- 103 sponsorable pages by topic
- 12 placements
- 1 sponsor per slot
Prices
Fixed prices. Pay monthly, or pay once and keep the spot forever.
Founding sponsors
3 of 3 founding spots leftThe first 3 sponsors keep their price locked forever. Prices double once the site reaches about 1,000 visitors a month.
Medium spot
$10/moor $100 forever
- Sponsor row card
- In-grid card
- Tool page "Also consider" line
- Tool page sidebar
- Sponsored row
- Footer partner
- Bottom bar spot
NewsletterFeatured in the newsletter every 2 weeks
Category or newsletter sponsor
$15/moor $150 forever
- Category sponsorship
- Newsletter presenting sponsor
NewsletterCategory sponsor: featured in the newsletter every 2 weeks. Newsletter presenting sponsor: every issue
Hero "Presented by"
$25/moor $250 forever
- Presented by (hero)
NewsletterFeatured in every newsletter issue
Everything on one site
$60/moor $600 forever
- Every spot on Tool Paddock
- One sponsor across the whole site for the period
NewsletterFeatured in every newsletter issue
Both sites, everything
$100/moor $1,000 forever
- Every spot on Tool Paddock and Agent Yard
- Both newsletters
NewsletterFeatured in every issue of both newsletters
Monthly and forever prices are per spot. Every sponsor, small spots too, is featured in the newsletter once they start. The newsletter is new, so features begin with the first issue after you join.
Every placement
Live previews of the real components. Open slots on the site look like these until a sponsor takes them.
Hero · $25/mo or $250 forever
Presented by (hero)
A single "Presented by" line under the home page headline.
Order this spot →Medium · $10/mo or $100 forever
Sponsor row card
One of the three sponsor cards right under the home page hero, the first thing people see when they scroll.
Order this spot →Medium · $10/mo or $100 forever
In-grid card
One labeled card in the main tool grid and on every category page.
Order this spot →Medium · $10/mo or $100 forever
Tool page "Also consider" line
A one-line mention under the description on tool pages. People see it while choosing.
Order this spot →Medium · $10/mo or $100 forever
Tool page sidebar
A card in the sidebar of every tool page (or only the tool pages in your category).
Order this spot →Category and newsletter · $15/mo or $150 forever
Category sponsorship
"Video AI tools presented by…" on one category page, plus the sidebar and inline slots on that category's tool pages.
Order this spot →Small · $5/mo or $50 forever
Use-case guide sponsor
"Presented by" on one "Best AI for…" guide, such as Best AI for video editing.
Order this spot →Small · $5/mo or $50 forever
Tool stack sponsor
"Presented by" on one tool stack page, such as the YouTube channel stack.
Order this spot →Small · $5/mo or $50 forever
Compare page
A labeled line on the compare page, where people decide between tools.
Order this spot →Medium · $10/mo or $100 forever
Sponsored row
A wide sponsored card on category, alternatives and stacks pages.
Order this spot →Category and newsletter · $15/mo or $150 forever
Newsletter presenting sponsor
"The Tool Paddock Weekly is presented by…" on every signup form, plus the sponsor block in each issue.
Order this spot →Medium · $10/mo or $100 forever
Footer partner
A full-width strip at the foot of every page.
Order this spot →Always labeled
Every paid placement says "Sponsored", in the same style, every time.
Rankings aren't for sale
Our picks, guides, stacks and alternatives stay editorial.
Honest numbers
Click counts come from our own redirect. We share what we measure, nothing estimated.
Questions
How much does it cost?
Fixed prices: small spots $5/mo or $50 forever, medium spots $10/mo or $100 forever, category or newsletter sponsorship $15/mo or $150 forever, the hero "Presented by" $25/mo or $250 forever, everything on one site $60/mo or $600 forever, and both sites $100/mo or $1,000 forever. The first 3 sponsors keep their price locked forever. Prices double once the site reaches about 1,000 visitors a month.
How do I pay?
Online payment is coming soon. Send the order form with your details and we will send you a secure payment link.
How much traffic does Tool Paddock get?
Tool Paddock is new (October 2026). We will share the numbers we actually measure when you ask, and we will not quote estimates as facts.
Can I pay to be ranked higher?
No. Our picks, use-case guides, stacks and alternatives lists are never for sale. Sponsors appear only in labeled slots.
How are sponsors labeled?
Every paid placement says "Sponsored" in the same style, every time.
How do you count clicks?
Each sponsored link goes through a small redirect on our own server that counts the click and then sends people to your site. No third-party ad tech and no tracking pixels.
What do you accept?
AI products relevant to people choosing tools. We review every sponsor and say no to anything misleading.
How fast can it go live?
Usually within a day of payment. Slots update automatically from a schedule with start and end dates.